Our Name is Who We Are
Authentic, when applied to spices and foods, means genuinely sourced from the correct plant, place, and tradition—never diluted, substituted, or altered. Harvested and handled at the right time for peak freshness, authentic products preserve natural flavor, aroma, and integrity through traceable origins and honest handling.
Origin, when applied to spices and foods, means the true place and conditions where a product begins—its land, climate, and growing tradition. Clearly defined origin links freshness, quality, and character to harvest timing and handling, ensuring flavors reflect when and where they were naturally formed, not obscured or misrepresented.
Spices are aromatic substances derived from specific parts of plants—seeds, bark, roots, buds, fruits, or stigmas—used to flavor, color, and preserve food. Examples include black pepper, cinnamon, cassia, cloves, cardamom, nutmeg and mace, ginger, turmeric, cumin, coriander seed, chili peppers, star anise, and saffron.
Why are the Origins of Your Food Important?
Today’s global food system is broken in ways most consumers never see. Foods like honey are often diluted with cheap syrups, olive oil is blended from multiple countries but sold as if it comes from one place, and spices and other crops change hands so many times that their true origin is lost. To keep prices low, some farms cut corners by underpaying workers, exposing them to unsafe conditions, and damaging the land through poor farming practices. These problems cheat customers, harm honest farmers, and wear down the soil and communities that food depends on, showing why clearer sourcing and responsible farm-to-table practices matter more than ever.